
Bob Trinkle and co-author
Dr. Erin Anderson, have combined their many years of experience, research and working together concerning field sales issues to provide the first definitive,
objective and rational study of the utilization of Manufacturers' Representatives and the real cost of a field sales organization. Their definitive work will provide the reader the tools to determine the true costs and benefits of bot h company owned field sales or Manufacturers' Representatives or as they call them "outsourced sales professionals"
or OSP's.
The book contains a CD of a
field sales cost calculator that can be easily used to determine the
real cost of a single field sales office organization or an entire network of field sales
offices. The CD breaks out 14 categories of expenses
(70 specific expenses) that would be the costs of any field sales office ... in-house or Rep. Additionally, the calculator illustrates
many other costs including all of the start up costs of a field sales office.
The book and the calculator also highlights the many "soft costs" that are seldom
or never considered in the decision making process. The calculator computes the
cost of financing the sales process from
the beginning of the sales process right up to shipment. This CD is the result of much research and nothing like it has never been
offered before.
In the past, "owning" the selling organization has been considered sacred and a badge of success by many senior officers of manufacturing companies. Today, companies are focusing on their core competencies and outsourcing the rest. Outsourcing field sales is on the rise and the benefits are becoming more obvious. This book is a must read for senior managers including marketing and sales executives who are part of the strategic planning process.
An academic and a practitioner collaborate on this one of a kind book.


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